Author Archives: Connie

Keys to successful social media marketing


Marketing, whether through traditional channels or the digital landscape, one component is key to the success of any business or organization… CONTENT.

You can have the most beautiful websites or advertising, but if the content doesn’t peak the interests of the audience, it is worthless.

When websites were the way to reach an audience, a typical visitor would spend less than 30 seconds on any given site. Today, with social media, the attention span of the user is even less, which makes this question vital: How do we draw and keep attention?

Social Media Marketing is all about engagement; and engagement about interesting and impactful content. In the short time, content must spark the user’s interest and keep it. If you do, clicks and shares will follow.

Here are a few points to remember in keeping your social media marketing afloat:

  • Engage your audience – make them feel like you’re writing just for them.
  • Develop creative call to actions – let them participate and have fun.
  • Keep your promises – don’t offer the world and deliver nothing.
  • Be excellent – research and write accurate, interesting, and engaging copy.

Once a company has earned the trust and interested of the target audience, faithful followers will propel your company to a larger and more diverse audience.

My Closet Full of Shoes

It is said, Imelda Marcos left behind at least 1,220 pairs of shoes, along with a vast collection of clothes and accessories, when she fled with her husband, President Ferdinand Marcos, during a 1986 uprising. Now, I don’t have anywhere close to 1220 pairs of shoes, but I do enjoy the ones I have; and… Continue Reading

Everything You Need

Not too long ago, I was reading through a job description. The last line in the introductory paragraph said, “We’re looking for people who… have a brain.” Admittedly, I was taken back for a moment, thinking that statement was a little rude. It made me stop and wonder if I really wanted to apply for… Continue Reading

Stop Human Trafficking

Recently we designed a small infographic for a client, on the horrors of Human Trafficking our world today.  We wanted to share it with you, in hopes that you too will pick up the cause to help stop Human Trafficking. *Click on the inforgraphic to download the PDF.   Continue Reading

Don’t Uglify Your Site

So, you’ve made the big leap and hired someone to build you a custom web site to meet your online needs, but be careful not to fall into the trap of Uglifying Your Site.  Studies show, the average web user will click off of a site within 20 seconds.  Have you already lost them because… Continue Reading